Ask anyone what they can tell you about a diamond and in most cases they will divulge the 4c's quite effortlessly. To understand the diamond value, it is essential that you understand the standards of cut, colour, clarity and carat weight. While colour, clarity and carat are all features that help to determine the quality and value of your diamond, the most important criterion to determine the quality of a diamond is the quality of its cut. This does not refer to the overall shape of the diamond but rather the quality of the cutting. It is the most important aspect of any diamond. The way a diamond is cut influences the way in which it refracts and reflects the light. A diamond may be colourless and flawless but if it is not cut well, it will appear dull and lifeless. A well cut diamond has more sparkle, and sparkle, as the diamond houses already know, is exactly what you're paying for. The proportion, finish and symmetry of the external facets of the diamond are what create the fire and brilliance.

Eternity Finely Cut Diamonds exclusive Hearts and Arrows diamond was developed to give consumers a diamond that is "one in a million" - the most perfectly cut diamond in the world. Named because of the optical effect of tiny hearts and arrows that can be seen when the diamond is viewed at magnification, Eternity Hearts and Arrows Diamonds are cut to exact specifications using a sophisticated computer and light programme. The end result is "a diamond that offers perfection in polish, symmetry and proportions with a reflection capacity of almost 100% of all available light".

This sheer brilliance and fire sets the Eternity Hearts and Arrows Diamond on a level of its own. In fact, so confident are Eternity Finely Cut Diamonds of the quality of the Hearts and Arrows cut that every customer receives a complimentary symmetry viewer through which the optical pattern can be clearly viewed at all times. Displaying 8 perfect hearts and 8 perfect arrows, this eye catching stone is prominent and you are bound to be the envy of all your friends.

Eternity certification gives you the confidence and assurance of the diamond's value. As all Eternity certificates are guaranteed, your diamond will be replaced if the diamond's quality is disputed.

It is recommended that you request independent certification when purchasing a diamond from a company that will guarantee the diamond grading report. his will ensure you are getting exactly what you have paid for. Some diamond reports will state "...inscriptions reported in this document are not a guarantee, validation, or warranty of a diamond's quality". Eternity diamonds are different. They do not come with a "report" of the diamond's perceived quality on that day - they are independently certified, checked and rechecked by a number of diamond graders to ensure the certification is an absolute guarantee.
Purchasing a branded diamond, and more specifically an Eternity Diamond, from an official Stockist is your guarantee of quality.